My Case Studies
How to create a successful brand? Comes up the question usually.
Some of our clients say: we would love our brand to be so recognizable like the Apple!
Well, it is not enough to prepare the good bases of the brand, like a quality logo or a good looking webpage, after creating those, we also need to educate our clients, how can they grow their brands successfully, how to create the content based on their sales plans, how can they achieve efficient brand awareness and build a successful business on a long term.
HERBAR BUDABEST GLUTEN FREE RESTAURANT
The situation was a bit reversed, like in the Bristot Coffee case: the owner of herBar Budapest discovered my Instagram account, and based on my posts and references with the Content Creators, he asked me to lead his communication and online marketing strategy.
I started this cooperation in 2021 and at that time I didn’t have any food intolerance.
By tasting their gluten-free foods I could feel passionate about the mission – to help the restaurant after COVID-19 to get known in Budapest.
To achieve this goal I was working actively together with the restaurant leader.
Supported them by doing a deep market research and suggested them to introduce some unique food selections also on their menu.
Created quality content for them, led social media communication and advertising strategy, Google advertisement campaigns, arranged the regular content refreshments of the webpage and coordinated the Trip Advisor content refreshment and advertising progress too.
In the meantime also my food intolerances were diagnosed, so dug myself deep into the different intolerances and digestion sicknesses and searched for food types you can eat with those like gluten intolerance, histamine intolerance, lactose intolerance, and milk intolerance. I managed to understand the huge difference between food intolerance and allergy. I have also understood, that thyroid underwork endometriosis or IBS or leaky gut syndrome can also cause these intolerances. This is how it got clear to me, what kind of people we need to reach out to with our communication to gain more guests to the restaurant.
Due to these facts, I started to build a huge network to create a loyal community around the restaurant and its profile: I invited doctors, dietetics, and other professionals to the restaurant to organize webshops and educate and support together people suffering from these problems: how to eat and live healthily, despite of the intolerances. Dr László Mária, who managed to find the cause of my sickness after 3 years of detection, also found the restaurant’s food offer and quality valuable.
I have also promoted the restaurant’s profile at one of the biggest medical universities: Semmelweis University events – where doctors, dentists, and dietetics are educated in Hungary. The restaurant became a member of the Family Friendly program of Semmelweis, which means: all the students receive a 10% discount if they enter the restaurant and show their student ID card.
I have organized the “Dance for your health” campaign and show at the 50th jubilee of the Semmelweis Medical Cup, where the herBar represented itself with 7 allergen-free muffins and gluten-free hard seltzer drinks.
Furthermore, I donated vouchers to the Semmelweis Final Ball for the graduating students by representing the restaurant.
The other active networking progress was building some good cooperation with big hotels (Párisi Udvar Budapest 5*, Grand Hotel Corinthia 5*), and they sent guests with intolerance to the restaurant. The last but one of the most important networking areas is the active community-building tasks with vegan people and societies, and vegan/vegetarian influencers.
herBar became a real passion for me because I know exactly, how hard it is to find a good place, where you can eat fresh and healthy food in case you have several intolerances and don’t want to be poisoned.
Many thanks to Mr Marko Novkov for the great captures, as always!